IDMA Digital Limited

Brandbook development

Content plan: development and implementation for social networks

Quality content is a prerequisite for attracting attention and involving new customers. We help create a content plan, which shall present you and your services visually and in terms of content at a professional level. Taking into account the specifics of your business, its target audience and personal wishes, we shall:

• form a promotion strategy for each social network;
• plan the schedule of publications, so that the content is always relevant;
• take care of the quality of posts and the involvement of social network users in interaction;
• analyze the reactions of the audience and optimize the strategy to get maximum indicators.

Your content on social networks will become a powerful tool for developing and increasing sales with us.

Marketing Strategy Development

We offer a comprehensive approach and develop a full-fledged action plan that will lead your business to increased sales and profits, recognition and loyalty in the market. You can rely on us for such tasks as:

• analysis of the market and competitors, your strengths and weaknesses;
• determination of the TA (target audience), its needs and wishes;
• creation of a unique sales offer that will set you apart from the others;
• identification of promising marketing channels;
• development of content plan and budget;
• analysis of the selected strategy of coverage and borrowings.

A comprehensive approach allows you to make the marketing strategy structured, adapted to the needs of your business, and most importantly, effective.

Setting up and optimizing marketing campaigns in the Meta system

Advertising in social networks is the key to sustainable audience growth, and with it, sales and profits. We will make sure that the marketing campaign on Meta's popular social networks (Facebook, Instagram) is successful and achieves its main goal - increasing the recognition of your business and loyalty to it.

In the process of implementing the marketing campaign we:

• develop a strategy, taking into account the trends and activities of competitors;
• select the TA in the Meta system;
• create effective advertising and test it;
• optimize expenses for the maximum result.

Successful management of advertising campaigns on Meta platforms – is the way to increase conversions, efficiency and development of your business.

Setting up and optimizing marketing campaigns in the Google Ads system

Advertising in the Google Ads system allows you to get more efficiency and, accordingly, more income. The tools of the system are diverse: search advertising, advertising on YouTube and mobile devices, remarketing, dynamic advertising, etc. Testing and combining different formats allow you to bring the marketing campaign to a new, qualitatively higher level.

For this purpose, we apply a systematic approach:

• select target audience and key;
• create effective advertising campaigns;
• conduct A/B testing;
• effectively distribute the budget between different campaigns;
• analyze and optimize advertisement for better results.

The main goal of setting up marketing campaigns in Google Ads – is to help attract more customers and do it in all possible ways, constantly expanding the target audience.

Analysis of the effectiveness of placing materials in the Facebook Ads

Advertising in the Facebook Ads system is an effective way to expand your audience and increase sales by placing various ad formats on Facebook and other Meta platforms. These can be both text ads and video ads, graphic and carousel ads - all formats that will help attract the maximum number of users of your target audience

In order for advertising to be really effective and profitable, we:

• monitor conversions, clicks, impressions and other metrics;
• review and expand TA (target audience) adjust targeting;
• analyze the quality and content of advertising materials for effectiveness;
• conduct A/B test with different formats for increasing the scopes;
• optimize advertising expenses.

An individual approach and finding the optimal template for advertising in Facebook Ads is the key to an effective marketing campaign without unnecessary expenses.

Analysis of the effectiveness of posting materials in the Google Ads system

Monitoring the effectiveness of advertising in Google Ads allows you to track successful cases, optimize content and work on expanding your target audience, taking into account the needs of potential clients.

For a comprehensive analysis, we:

• monitor conversions, clicks and other results of marketing campaigns in the Google Ads;
• determine active TA for optimizing the targeting;
• consider the effectiveness of various advertising materials from texts to videos;
• test and experiment with advertising formats to find the best option;
• we help allocate the budget taking into account the effectiveness of each campaign;
• we provide recommendations for further promotion in the Google Ads system.

Our goal is the best result: high indicators of performance and sales. And this is exactly what can be achieved by analyzing and optimizing your advertising in time.